EMPOWERING THE ARTIST, ENRICHING THE WORLD
Art is clearly one of the most important, yet under-valued, human experiences that has ever existed. But as an Artist, the struggle to find an audience is complicated by the “Entertainment Industry” and its constant output of mediocre, repetitious junk. While we believe in the open market, we also believe that there needs to be a shift in how Art is produced and marketed.
For years conglomerates have controlled what we see, hear and buy. While the world is full of genuinely talented, committed Artists, you would never know it. The majority of what is seen and heard on Television, Radio, Film and Galleries is formulated commercialism.
Don’t get us wrong - we have nothing against money or capitalism; we just want to change the landscape and give control over to whom it belongs: the Artist. Technology has leveled the playing field and we’re gonna change the world! We have a different business model for the Artist; it’s called being real!
Come on! Join the REAL Coalition!